With over five years of eCommerce experience and extensive expertise in Amazon Wholesale, we have identified the critical metrics necessary for creating a website that not only secures brand approvals but also becomes your sales channel.

Suppliers often require a website to assess your sales channels. As an Amazon Marketplace seller, generally your primary sales channel is Amazon, but your website serves as an essential secondary channel.

In Amazon Wholesale, sellers utilize their websites for two main purposes:

1. Selling products directly on their website.
2. Securing brand approvals.

If you are starting out in Amazon Wholesale and aim to create a website for these purposes, especially for brand approvals, ensure your website meets the following criteria:

1. Consistent Contact Information:
   • The website must display the same email and contact number you use to communicate with suppliers and create accounts. Also, the company registered address should be on the website.
2. Aligned Product Categories:
   • Your website should feature products that align with the brand categories you aim to represent.
3. Diverse Product Listings:
   • List and sell at least 10+ products in each category you serve.
4. Realistic Pricing:
   • Ensure product prices are realistic. Avoid listing products at steep discounts unless you are genuinely offering those discounts, as some suppliers view excessive discounts negatively.
5. Functional End-to-End:
   • User Registration: Enable proper user registration.
   • Checkout Process: Ensure a functional checkout process that allows users to place orders.
   • Payment Options: Working Payment Methods and you can offer cash on delivery as well.
6. Professional Branding:
   • Your website should have a professional logo.
7. Dynamic eCommerce Platform:
   • Utilize a dynamic eCommerce website to enhance user experience and functionality.
8. Terms and Conditions:
   • Include comprehensive terms and conditions.
9. Returns and Refund Policy:
   • Have a clear returns and refund policy compliant with regional laws and requirements.
10. About Us Section:
    • Provide a detailed About Us section to build trust with visitors and suppliers.
11. Accurate Contact Information:
    • The Contact Us page should have accurate and functional contact details. Suppliers may verify these details by contacting you.
12. Stable Performance:
    • Ensure your website does not break or malfunction during user navigation.
13. Detailed Product Pages:
    • Product detail pages should offer sufficient information to support purchasing decisions.
14. Product Adding Capability:
    • Your website should allow for the addition of new products, as brands might require you to sell sourced products on your site as well as on Amazon.
15. Niche vs. General Websites:
    • While niche-based websites are advantageous, a well-structured general website can also work depending on your target brands and customers.

By adhering to these guidelines, you can create a professional and functional website that not only secures brand approvals but also enhances your sales efforts. This will help you build strong relationships with brands, enabling you to start purchasing their products for sale on both your website and Amazon.

Here are some examples of websites that can inspire your wholesale website creation:

XStore Elementor Electronic Mega Market – WooCommerce Theme (8theme.com)

Home – Multicolor – Electron (ninetheme.com)

Blonwe – Multipurpose eCommerce Theme – Blonwe – Multipurpose eCommerce Theme (klbtheme.com)

Following these guidelines will greatly assist you in establishing a successful Amazon Wholesale business, ensuring your website meets all necessary criteria for brand approvals and sales efficiency.

Looking for more help, feel free to contact us at:

Email: info@theprosys.com
Phone Number: +12817332600

Whatsapp us at: https://wa.me/12817332600